/* BIGUP STUDIO global (B2B). Bold corporate system: heavy type, flat colour blocks (black / white / grey / brand pink). */
:root {
  --pink: #ff2d78; --pink-d: #e6165f; --black: #000; --ink: #0d0d0f; --white: #fff; --grey: #f4f4f5;
  --text: #0e0e10; --mut: #5b5b66; --mut-d: #a9a9b3; --rule: rgba(0, 0, 0, .14); --rule-d: rgba(255, 255, 255, .18);
  --f: "Inter", "Helvetica Neue", Helvetica, Arial, sans-serif;
  --max: 1280px; --navh: 72px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: var(--navh); }
body { margin: 0; background: var(--black); color: var(--text); font-family: var(--f); font-weight: 500; font-size: 16.5px; line-height: 1.55; letter-spacing: -.012em; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
::selection { background: var(--pink); color: #fff; }
img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; margin: 0; padding: 0; }
h1, h2, h3, h4, h5, p { margin: 0; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 clamp(20px, 4.5vw, 60px); }

/* ---------- type ---------- */
.up { font-weight: 900; text-transform: uppercase; letter-spacing: -.048em; line-height: .98; font-size: clamp(30px, 4vw, 56px); color: var(--pink); }
.up.sm { font-size: clamp(25px, 2.9vw, 38px); }
.lead { font-size: clamp(17px, 1.45vw, 20.5px); font-weight: 600; letter-spacing: -.025em; line-height: 1.32; }
.kicker { font-size: 13px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; }
.learn { display: inline-flex; align-items: center; gap: 38px; margin-top: 36px; padding-top: 13px; border-top: 2px solid currentColor; font-size: 15px; font-weight: 700; letter-spacing: -.01em; transition: gap .3s, color .3s; }
.learn::after { content: "\2192"; font-size: 19px; line-height: 1; }
.learn:hover { gap: 52px; color: var(--pink); }
.s-pink .learn:hover { color: #000; }
.btn { display: inline-flex; align-items: center; justify-content: center; padding: 17px 30px; font: 800 13.5px/1 var(--f); letter-spacing: .08em; text-transform: uppercase; border: 2px solid transparent; cursor: pointer; transition: background .25s, color .25s, border-color .25s; }
.b-pink { background: var(--pink); color: #fff; } .b-pink:hover { background: #fff; color: #000; }
.b-white { background: #fff; color: #000; } .b-white:hover { background: #000; color: #fff; }
.b-black { background: #000; color: #fff; } .b-black:hover { background: var(--pink); }
.b-line { border-color: currentColor; } .b-line:hover { background: #fff; color: #000; border-color: #fff; }

/* ---------- sections ---------- */
.s { padding: clamp(64px, 7.6vw, 108px) 0; }
.s-black { background: var(--black); color: #fff; } .s-ink { background: var(--ink); color: #fff; }
.s-white { background: var(--white); } .s-grey { background: var(--grey); }
.s-pink { background: var(--pink); color: #fff; } .s-pink .up { color: #fff; }
.s-black .mut, .s-ink .mut { color: var(--mut-d); } .mut { color: var(--mut); }
.center { text-align: center; }
.head { margin-bottom: clamp(40px, 5.5vw, 76px); }
.head .lead { margin-top: 22px; max-width: 720px; }
.center .lead { margin-left: auto; margin-right: auto; }

/* ---------- nav ---------- */
.nav { position: sticky; top: 0; z-index: 60; height: var(--navh); background: #000; color: #fff; display: flex; align-items: center; gap: 36px; padding: 0 clamp(20px, 4.5vw, 60px); }
.brand img { height: 34px; width: auto; }
.links { flex: 1; display: flex; align-items: center; gap: clamp(18px, 2.4vw, 38px); margin-left: clamp(10px, 3vw, 48px); font-size: 13px; font-weight: 800; letter-spacing: .07em; text-transform: uppercase; }
.links a { position: relative; padding: 6px 0; transition: color .2s; }
.links a:hover, .links a[aria-current] { color: var(--pink); }
.nav-cta { margin-left: auto; }
.nav-cta.btn { padding: 12px 20px; font-size: 12.5px; color: #fff !important; }
.nav-cta.btn:hover { color: #000 !important; }
.burger { display: none; margin-left: auto; background: none; border: 0; width: 44px; height: 44px; position: relative; cursor: pointer; }
.burger span { position: absolute; left: 10px; right: 10px; height: 2px; background: #fff; }
.burger span:first-child { top: 17px; } .burger span:last-child { top: 25px; }

/* ---------- home hero ---------- */
.hero { position: relative; background: #000; color: #fff; min-height: min(calc(100vh - var(--navh)), 860px); display: flex; align-items: center; overflow: hidden; }
.hero-img { position: absolute; top: 0; bottom: 0; left: 19%; width: 81%; height: 100%; object-fit: cover; object-position: 100% 55%; }
.hero-in { position: relative; width: 100%; padding-top: 60px; padding-bottom: 90px; }
.hero h1 { font-weight: 800; font-size: clamp(34px, 4.5vw, 66px); line-height: 1.0; letter-spacing: -.05em; max-width: 11.5em; }
.hero h1 em { font-style: normal; color: var(--pink); }
.hero .kicker { color: var(--pink); margin-bottom: 20px; }
.hero h1 { max-width: 8.3em; }
.c4 > *:nth-child(4n+1) { border-left: 0; padding-left: 0; }
.hero .lead { margin-top: 26px; max-width: 450px; color: #e9e9ee; }
.cta { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 40px; }
.hero-down { position: absolute; left: 0; right: 0; bottom: 26px; }
.hero-down span { font-size: 13px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: #9a9aa3; }

/* ---------- statement band ---------- */
.statement { font-weight: 700; font-size: clamp(21px, 2.45vw, 34px); line-height: 1.22; letter-spacing: -.04em; max-width: 900px; margin: 0 auto; }

/* ---------- column grids with dividers ---------- */
.cols { display: grid; }
.cols > * { padding: 6px clamp(18px, 2.4vw, 36px); border-left: 1px solid var(--rule); }
.cols > *:first-child { border-left: 0; padding-left: 0; }
.cols > *:last-child { padding-right: 0; }
.s-black .cols > *, .s-ink .cols > * { border-color: var(--rule-d); }
.s-pink .cols > * { border-color: rgba(255, 255, 255, .4); }
.c3 > *:nth-child(3n+1) { border-left: 0; padding-left: 0; } .c3 > *:nth-child(3n) { padding-right: 0; }
.cols.center > * { padding-left: clamp(14px, 1.8vw, 26px) !important; padding-right: clamp(14px, 1.8vw, 26px) !important; }
.c5 { grid-template-columns: repeat(5, 1fr); } .c4 { grid-template-columns: repeat(4, 1fr); } .c3 { grid-template-columns: repeat(3, 1fr); }
.cols h3 { font-size: clamp(17.5px, 1.45vw, 20px); font-weight: 800; letter-spacing: -.03em; line-height: 1.15; margin-bottom: 12px; }
.cols p { font-size: 14.5px; line-height: 1.5; color: var(--mut); }
.s-black .cols p, .s-ink .cols p { color: var(--mut-d); }
.s-pink .cols p { color: #fff; }
.ico { width: 44px; height: 44px; color: var(--pink); margin-bottom: 22px; }
.ico svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.4; stroke-linecap: round; stroke-linejoin: round; }
.center .ico { margin-left: auto; margin-right: auto; }
.cols .no { display: block; font-size: 14px; font-weight: 900; letter-spacing: .06em; color: var(--pink); margin-bottom: 20px; }
a.col-link { transition: transform .3s; } a.col-link:hover { transform: translateY(-4px); } a.col-link:hover h3 { color: var(--pink); }

/* ---------- split (text + media) ---------- */
.split { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(32px, 6vw, 100px); align-items: center; }
.split.rev { grid-template-columns: 1.2fr 1fr; }
.split.rev > :first-child { order: 2; }
.split .lead { margin-top: 24px; max-width: 520px; }
.media { aspect-ratio: 4 / 3; overflow: hidden; background: #111; }
.media img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.4s cubic-bezier(.2, .7, .2, 1); }
.split:hover .media img { transform: scale(1.04); }

/* ---------- stats ---------- */
.nums { display: grid; grid-template-columns: repeat(4, 1fr); gap: 30px; }
.nums b { display: block; font-weight: 900; font-size: clamp(42px, 5.4vw, 80px); line-height: .92; letter-spacing: -.06em; }
.nums span { display: block; margin-top: 14px; font-size: 13px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.s-black .nums b, .s-ink .nums b { color: var(--pink); }

/* ---------- verticals ---------- */
.tiles { display: grid; grid-template-columns: repeat(5, 1fr); gap: 6px; }
.tile { position: relative; aspect-ratio: 4 / 3.3; overflow: hidden; background: #111; color: #fff; }
.tile img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s cubic-bezier(.2, .7, .2, 1); }
.tile::after { content: ""; position: absolute; inset: 0; background: linear-gradient(0deg, rgba(0, 0, 0, .8) 0%, rgba(0, 0, 0, 0) 55%), linear-gradient(180deg, rgba(0, 0, 0, .5) 0%, rgba(0, 0, 0, 0) 30%); }
.tile b { position: absolute; left: 16px; right: 16px; bottom: 15px; z-index: 1; font-size: clamp(15px, 1.35vw, 19px); font-weight: 800; letter-spacing: -.02em; line-height: 1.15; }
.tile:hover img { transform: scale(1.07); }
.tile i { position: absolute; left: 16px; top: 14px; z-index: 1; font-style: normal; font-size: 12px; font-weight: 800; letter-spacing: .1em; color: #fff; opacity: .85; }
.tile::before { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 3px; background: var(--pink); z-index: 2; transform: scaleX(0); transform-origin: left; transition: transform .45s cubic-bezier(.2, .7, .2, 1); }
.tile:hover::before { transform: scaleX(1); }
.vgrid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 56px 36px; }
.vgrid .media { aspect-ratio: 16 / 10; margin-bottom: 20px; }
.vgrid article:hover .media img { transform: scale(1.04); }
.vgrid h3 { font-size: clamp(20px, 1.9vw, 25px); font-weight: 800; letter-spacing: -.035em; margin-bottom: 8px; }
.vgrid p { color: var(--mut); font-size: 15.5px; max-width: 480px; }

/* ---------- rows / lists ---------- */
.rows li { display: grid; grid-template-columns: 1fr 1.35fr; gap: 36px; padding: 30px 0; border-top: 2px solid currentColor; align-items: baseline; }
.rows li:last-child { border-bottom: 2px solid currentColor; }
.rows h3 { font-size: clamp(19px, 1.9vw, 26px); font-weight: 800; letter-spacing: -.04em; line-height: 1.1; }
.rows p { color: var(--mut); max-width: 540px; }
.s-black .rows p, .s-ink .rows p { color: var(--mut-d); }
.ticks { margin-top: 28px; }
.ticks li { position: relative; padding: 14px 0 14px 32px; border-top: 1px solid var(--rule); font-weight: 600; }
.ticks li:last-child { border-bottom: 1px solid var(--rule); }
.ticks li::before { content: ""; position: absolute; left: 0; top: 25px; width: 14px; height: 3px; background: var(--pink); }
.for { margin-top: 26px; font-size: 16px; color: var(--mut); }
.for b { display: block; font-size: 12.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--text); margin-bottom: 4px; }
.svc { display: grid; grid-template-columns: 1fr 1.35fr; gap: clamp(28px, 6vw, 100px); align-items: start; }
.svc .no { display: block; font-size: 15px; font-weight: 900; letter-spacing: .06em; color: var(--pink); margin-bottom: 16px; }
.svc .lead { max-width: 620px; }

/* ---------- team photos ---------- */
.tgrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.tgrid img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; }

/* ---------- page hero (inner pages) ---------- */
.phero { background: var(--pink); color: #fff; padding: clamp(58px, 7vw, 100px) 0 clamp(54px, 6.4vw, 90px); }
.phero .kicker { margin-bottom: 22px; }
.phero h1 { font-weight: 900; text-transform: uppercase; letter-spacing: -.05em; line-height: .97; font-size: clamp(34px, 5vw, 74px); max-width: 12em; }
.phero .lead { margin-top: 30px; max-width: 700px; }

/* ---------- contact ---------- */
.contact { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(36px, 7vw, 110px); align-items: start; }
.facts { display: grid; gap: 32px; margin: 0; }
.facts dt { font-size: 12.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--pink); margin-bottom: 6px; }
.facts dd { margin: 0; font-weight: 600; font-size: 17px; letter-spacing: -.02em; }
.facts a { border-bottom: 2px solid var(--pink); }
.facts a:hover { color: var(--pink); }
.form { display: grid; gap: 22px; }
.form label { display: grid; gap: 8px; font-size: 12.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
.form input, .form textarea, .form select { font: 500 17px/1.4 var(--f); letter-spacing: -.01em; text-transform: none; color: var(--text); background: #fff; border: 2px solid #111; padding: 14px 16px; outline: none; border-radius: 0; width: 100%; transition: border-color .2s; }
.form input:focus, .form textarea:focus, .form select:focus { border-color: var(--pink); }
.form textarea { resize: vertical; }
.form .btn { justify-self: start; }
.note { font-size: 15px; color: var(--mut); }

/* ---------- call to action + footer ---------- */
.cta-in { display: flex; align-items: center; justify-content: space-between; gap: 32px; flex-wrap: wrap; }
.foot { background: #000; color: #fff; padding: clamp(64px, 8vw, 110px) 0 30px; }
.foot-top { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1.4fr; gap: 40px; }
.foot .up { color: #fff; font-size: clamp(28px, 3.2vw, 44px); }
.foot .lead { margin-top: 16px; font-size: 16px; max-width: 340px; color: #d7d7dd; }
.foot h5 { font-size: 12.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--pink); margin-bottom: 16px; }
.foot-top p { font-size: 15px; font-weight: 600; line-height: 1.9; color: #e4e4ea; }
.foot-top a:hover { color: var(--pink); }
.legal { display: flex; align-items: center; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-top: clamp(50px, 6vw, 84px); padding-top: 24px; border-top: 1px solid var(--rule-d); }
.legal img { height: 28px; width: auto; }
.legal p { font-size: 13.5px; color: #9a9aa3; }

/* ---------- review additions ---------- */
.vgrid.three { grid-template-columns: repeat(3, 1fr); gap: 48px 26px; }
.vgrid.three .media { aspect-ratio: 3 / 2; margin-bottom: 16px; }
.vgrid .no { display: block; font-size: 13px; font-weight: 900; letter-spacing: .06em; color: var(--pink); margin-bottom: 6px; }
.vgrid.three h3 { font-size: clamp(19px, 1.6vw, 22px); }
.vgrid.three p { font-size: 15px; }
.svc-m { margin-top: 28px; aspect-ratio: 4 / 3; max-width: 440px; }
.svc:hover .svc-m img { transform: scale(1.04); }
.flow { display: grid; grid-template-columns: repeat(6, 1fr); counter-reset: f; }
.flow li { position: relative; padding: 26px 20px 0 0; border-top: 2px solid var(--pink); }
.flow li::before { content: ""; position: absolute; left: 0; top: -7px; width: 12px; height: 12px; border-radius: 50%; background: var(--pink); }
.flow .no { display: block; font-size: 14px; font-weight: 900; letter-spacing: .06em; color: var(--pink); margin-bottom: 14px; }
.flow h3 { font-size: clamp(17px, 1.4vw, 20px); font-weight: 800; letter-spacing: -.03em; line-height: 1.15; margin-bottom: 10px; }
.flow p { font-size: 14.5px; line-height: 1.5; color: var(--mut-d); }
.s-white .cta-in .up, .s-grey .cta-in .up { color: var(--text); }
@media (max-width: 1100px) { .flow { grid-template-columns: repeat(3, 1fr); row-gap: 40px; } }
@media (max-width: 900px) {
  .vgrid.three { grid-template-columns: 1fr 1fr; gap: 36px 16px; }
  .flow { grid-template-columns: 1fr 1fr; }
  .svc-m { max-width: none; }
}
@media (max-width: 520px) { .vgrid.three { grid-template-columns: 1fr; } .flow { grid-template-columns: 1fr; } }

.fade-r { -webkit-mask-image: linear-gradient(90deg, #000 62%, transparent 100%); mask-image: linear-gradient(90deg, #000 62%, transparent 100%); }

/* ---------- reveal ---------- */
.rv { opacity: 0; transform: translateY(22px); transition: opacity .8s cubic-bezier(.2, .7, .2, 1), transform .8s cubic-bezier(.2, .7, .2, 1); }
.rv.in { opacity: 1; transform: none; }
.no-js .rv { opacity: 1; transform: none; }

/* ---------- responsive ---------- */
@media (max-width: 1100px) {
  .c5 { grid-template-columns: repeat(3, 1fr); row-gap: 44px; }
  .c5 > *:nth-child(4) { border-left: 0; padding-left: 0; }
  .tiles { grid-template-columns: repeat(4, 1fr); }
  .links { gap: 18px; font-size: 12px; }
}
@media (max-width: 900px) {
  body { font-size: 16px; }
  .links { display: none; }
  .burger { display: block; }
  .links.open { display: flex; position: fixed; inset: var(--navh) 0 0 0; flex-direction: column; align-items: stretch; gap: 0; margin: 0; padding: 10px 24px 30px; background: #000; overflow-y: auto; font-size: 20px; letter-spacing: 0; }
  .links.open a { padding: 20px 0; border-bottom: 1px solid var(--rule-d); }
  .links.open .nav-cta.btn { margin: 28px 0 0; padding: 20px; border: 0; font-size: 15px; }
  .hero-img { top: auto; bottom: 0; left: -70%; width: 170%; max-width: none; height: 74vw; object-position: 100% 62%; opacity: 1; }
  .hero-in { padding-bottom: calc(74vw + 6px) !important; }
  .hero-down { display: none; }
  .c5, .c4, .c3 { grid-template-columns: 1fr; row-gap: 0; }
  .cols > * { border-left: 0 !important; padding: 26px 0 !important; border-top: 1px solid var(--rule); }
  .cols > *:first-child { border-top: 0; padding-top: 0 !important; }
  .s-black .cols > *, .s-ink .cols > * { border-color: var(--rule-d); }
  .center.cols-left, .cols.center { text-align: left; }
  .center .ico { margin-left: 0; }
  .split, .split.rev, .svc, .contact { grid-template-columns: 1fr; }
  .hero { min-height: 0; }
  .hero-in { padding-top: 96px; padding-bottom: 96px; }
  .split.rev > :first-child { order: 0; }
  .nums { grid-template-columns: 1fr 1fr; gap: 40px 20px; }
  .tiles { grid-template-columns: 1fr 1fr; }
  .vgrid { grid-template-columns: 1fr; gap: 44px; }
  .rows li { grid-template-columns: 1fr; gap: 10px; }
  .tgrid { grid-template-columns: 1fr 1fr; }
  .foot-top { grid-template-columns: 1fr 1fr; }
  .foot-top > :first-child { grid-column: 1 / -1; }
}
@media (prefers-reduced-motion: reduce) { .rv { transition: opacity .3s; transform: none; } .media img, .tile img { transition: none; } }
